[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#d9f9f4″ custom_margin=”||||false|false” custom_padding=”|15%||15%|true|true” custom_padding_tablet=”|0%||0%|true|true” custom_padding_phone=”|0%||0%|true|true” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”|2%||2%|false|true” custom_padding_tablet=”|4%||4%|false|true” custom_padding_phone=”|6%||6%|false|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”1px” border_color_all=”#e0e0e0″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/massive.io\/wp-content\/uploads\/2025\/07\/NRK-pull-quote-1.png” alt=”thomas smith from cgi digital” title_text=”NRK pull quote” _builder_version=”4.14.7″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/massive.io\/wp-content\/uploads\/2023\/09\/Quotation_ColourA@3x.png” alt=”Globe icon” title_text=”Quotation_ColourA@3x” _builder_version=”4.14.7″ _module_preset=”default” width=”6%” width_tablet=”6%” width_phone=”10%” width_last_edited=”on|phone” custom_margin=”||5%||false|false” custom_margin_tablet=”||5%||false|false” custom_margin_phone=”||3%||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.3em” header_2_font=”Roboto||||||||” header_2_text_color=”#000000″ header_3_text_color=”#000000″ header_3_font_size=”18px” header_3_line_height=”1.5em” custom_padding=”||||true|true” global_colors_info=”{}”]<\/p>\n
MASV made it easy to build an automated workflow that makes it as easy and as fast as possible to deliver content from the field, to the production system, and have it ready for air as soon as possible.<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Roboto||||||||” header_2_text_color=”#000000″ header_3_text_color=”#000000″ header_3_font_size=”18px” header_3_line_height=”1.5em” custom_padding=”||||true|true” global_colors_info=”{}”]<\/p>\n Stian Gjedrem [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#FFFFFF” background_color_gradient_start=”#072231″ background_color_gradient_end=”#031119″ background_color_gradient_direction=”351deg” custom_padding=”2%|15%|2%|15%|true|true” custom_padding_tablet=”|0%||0%|true|true” custom_padding_phone=”2%|0.1%|2%|0.1%|true|true” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|desktop” _builder_version=”4.14.7″ _module_preset=”default” background_enable_color=”off” custom_margin=”||||false|false” custom_padding=”||||true|false” custom_padding_tablet=”||||true|false” custom_padding_phone=”||||false|false” border_color_all=”#e0e0e0″ global_colors_info=”{}” custom_padding__hover_enabled=”off|desktop”][et_pb_column type=”1_2″ _builder_version=”4.14.7″ _module_preset=”default” background_enable_color=”off” custom_padding=”4%|4%|4%|4%|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”1px” border_color_all=”#e1e1e1″ global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” header_2_font=”Roboto||||||||” header_2_text_color=”#000000″ header_3_text_color=”#000000″ header_3_font_size=”18px” header_3_line_height=”1.5em” custom_padding=”||||true|true” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” header_2_font=”Roboto||||||||” header_2_text_color=”#000000″ header_3_text_color=”#000000″ header_3_font_size=”18px” header_3_line_height=”1.5em” custom_padding=”||||true|true” locked=”off” global_colors_info=”{}”]<\/p>\n \u2b55\ufe0f Implementing fast, reliable file transfer for real-time broadcast workflows.<\/p>\n \u2b55\ufe0f Integrating easy file sharing tools within internal systems and applications.<\/p>\n \u2b55\ufe0f Sharing and tracking content with partner broadcasters using a centralized, easy-to-use portal.<\/p>\n \u2b55\ufe0f Onboarding hundreds of internal users easily and cost-effectively.\u00a0<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.14.7″ _module_preset=”default” background_enable_color=”off” custom_padding=”4%|4%|4%|4%|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”1px” border_color_all=”#e1e1e1″ global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” header_2_font=”Roboto||||||||” header_2_text_color=”#000000″ header_3_text_color=”#000000″ header_3_font_size=”18px” header_3_line_height=”1.5em” custom_padding=”||||true|true” border_color_all=”#e1e1e1″ locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” header_2_font=”Roboto||||||||” header_2_text_color=”#000000″ header_3_text_color=”#000000″ header_3_font_size=”18px” header_3_line_height=”1.5em” custom_padding=”||||true|true” border_color_all=”#e1e1e1″ locked=”off” global_colors_info=”{}”]<\/p>\n \u2705 The MASV accelerated network backed by AWS, enabling a 3X speed increase compared to previous solutions.\u00a0<\/p>\n \u2705 The MASV API, allowing NRK to integrate file sharing with its internal storage and MAM.<\/p>\n \u2705 MASV Portals<\/a>: An embeddable file uploader with a drag-and-drop interface and real-time visibility.<\/p>\n \u2705 No per-seat fees and unlimited free Portals, along with a user-friendly system for fast onboarding.<\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.14.7″ _module_preset=”default” locked=”off” global_colors_info=”{}”]\r\n Table of Contents<\/strong><\/p>\n<\/div>\n<\/div>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ text_text_color=”#000000″ text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”2%|15%|2%|15%|false|true” custom_padding_tablet=”4%|0%|4%|0%|true|true” custom_padding_phone=”6%|0%|6%|0%|true|true” border_color_top=”#e1e1e1″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”7b1bf5ad-cc2a-4448-981c-4963d88bd6e8″ custom_margin=”||||false|false” custom_padding=”||0px||false|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”client” _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_text_color=”#000000″ text_line_height=”1.8em” header_2_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n The Norwegian Broadcasting Corp<\/a>. (NRK) is the Norwegian public broadcaster. Its mission is to reach everyone in Norway \u2013 from the most southerly point to the land of the midnight sun up north, including the Sami indigenous group. The broadcaster has a presence in multiple locations across the country. The organization is currently transitioning from serial digital interface (SDI) to internet protocol (IP) technology \u2013 a major undertaking, according to Tech Lead and full-stack developer Stian Gjedrem.<\/p>\n That means that in the future NRK \u201cwill have centralized infrastructure, as opposed to a local footprint of hardware in several different locations,\u201d Gjedrem explains, along with a broadcast workflow favoring lightweight yet powerful tools over traditional broadcast infrastructure.<\/p>\n \u201cAnd to be able to transfer files from anywhere \u2013 that\u2019s really something that’s going to be more and more important in the future.\u201d<\/p>\n<\/blockquote>\n NRK uses MASV for several different use cases, including receiving files from reporters and ingesting them into internal storage and media asset management (MAM), sending and receiving files from OB trucks, and to share TV series episodes with partner broadcasters.<\/strong><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/massive.io\/wp-content\/uploads\/2025\/07\/NRK2.jpg” alt=”drone operator” title_text=”man with video camera reporter, cameraman, videographer outdoor” _builder_version=”4.14.7″ _module_preset=”default” max_width=”80%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” module_alignment=”center” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” header_3_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”2%|15%|2%|15%|false|true” custom_padding_tablet=”4%|0%|4%|0%|true|true” custom_padding_phone=”6%|0%|6%|0%|true|true” border_width_top=”1px” border_color_top=”#e1e1e1″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”7b1bf5ad-cc2a-4448-981c-4963d88bd6e8″ custom_margin=”||||false|false” custom_padding=”0px||||false|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”challenge” _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_text_color=”#000000″ text_line_height=”1.8em” header_2_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text module_id=”challenge1″ _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” header_3_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n Getting content back to headquarters in a timely and reliable manner wasn\u2019t easy for reporters in the field using previous tools. NRK used an internally developed file transfer system that wasn\u2019t always stable and performant \u2013 leading many of the company\u2019s reporters and other staff to come up with workarounds.\u00a0<\/p>\n \u201cPeople were using all kinds of different solutions,\u201d explains Gjedrem, who is part of the NRK team that develops internal workflows and applications that interface with the MASV API<\/a>. \u201cWe needed one official way to transfer files \u2013 and if it wasn\u2019t reliable from the very start, journalists would use something else.\u00a0<\/p>\n “It just needed to work.\u201d<\/p>\n<\/blockquote>\n [\/et_pb_text][et_pb_text module_id=”challenge2″ _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” header_3_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n The broadcaster needed a file transfer solution with easy-to-use tools that could integrate seamlessly into its internal workflows and interface with existing technology, such as:\u00a0<\/p>\n [\/et_pb_text][et_pb_text module_id=”challenge3″ _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” header_3_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n NRK also required an easy, web-based file-sharing portal it could use to share full-length drama series \u2013 with each file weighing between 300 and 400 GB, along with a mix of smaller associated files \u2013 with other broadcasters under the New8<\/a> initiative.<\/p>\n New8 is a content-sharing partnership between eight European broadcasters: Each broadcaster can upload an episode, and partner broadcasters can download and include it in their television schedule.<\/p>\n Portals had to be powerful, easy to use, automated, and come with crystal-clear file transfer visibility so NRK could track which broadcasters uploaded and downloaded which episodes of each series.<\/p>\n [\/et_pb_text][et_pb_text module_id=”challenge4″ _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” header_3_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n Finally, NRK needed a file transfer solution that could accommodate several hundred users at an affordable cost, and with as few technical training sessions (and questions from users) as possible.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”2%|15%|2%|15%|false|true” custom_padding_tablet=”4%|0%|4%|0%|true|true” custom_padding_phone=”6%|0%|6%|0%|true|true” border_width_top=”1px” border_color_top=”#e1e1e1″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”7b1bf5ad-cc2a-4448-981c-4963d88bd6e8″ custom_margin=”||||false|false” custom_padding=”0px||||false|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”solution” _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_text_color=”#000000″ text_line_height=”1.8em” header_2_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n After putting out a request for proposals for file transfer and conducting in-depth testing, NRK eventually selected MASV for a few reasons \u2013 but a couple stood above the rest.<\/p>\n \u201cMASV was the fastest,\u201d Gjedrem says, adding that MASV\u2019s ability to accommodate file packages of unlimited size and its API with good documentation were additional deciding factors. NRK benchmarked different solutions and saw that transfer speeds using MASV were up to 3X faster than the previous internal file transfer solution.<\/strong><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/massive.io\/wp-content\/uploads\/2025\/07\/NRK3.jpg” alt=”MASV Portal upload” title_text=”Many modern white mobile digital electric tv broadcasting trucks satellite antenna live streaming online breaking news sport channel city park. Internet communication media vehice network equipment” align=”center” _builder_version=”4.14.7″ _module_preset=”default” max_width_last_edited=”off|desktop” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_id=”receive-files” _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” header_3_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n NRK now uses MASV to receive video\/still images\/audio from reporters in the field faster, more reliably, and with virtually no technical issues thanks to MASV\u2019s private, accelerated network backed by AWS infrastructure.<\/p>\n \u201cMASV made it easy to build an automated workflow that makes it as easy and as fast as possible to deliver content from the field, to the production system, and have it ready for air as soon as possible.\u201d Gjedrem says.<\/p>\n<\/blockquote>\n [\/et_pb_text][et_pb_text module_id=”multi-cloud” _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” header_3_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n NRK used the MASV API to underpin its internal Field Delivery Application, a simple user interface it developed using a javascript client to allow the fast, reliable file sharing from the field explained above.<\/p>\n But that wasn\u2019t the only integration the MASV API helped make a reality: NRK also integrated MASV into its MAM.<\/p>\n Gjedrem says that the API was easy to work with, and that help from the MASV team was always available if needed. The broadcaster even has a Slack channel with MASV support staff they can turn to for immediate assistance.<\/p>\n \u201cWe\u2019ve created workflows using the MASV API to both send files and upload them to the correct Portal, and also to listen, receive, and download packages if they\u2019re sent from the truck. Then they get ingested into the MAM or storage.\u201d<\/p>\n<\/blockquote>\n [\/et_pb_text][et_pb_text module_id=”performance” _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” header_3_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n Along with the use of MASV Portals mentioned above, NRK now uses them as a file-sharing hub for the New8 drama series exchange. NRK set up a Portal that all eight broadcasters have access to \u2013 if one broadcaster uploads an episode, the other broadcasters are notified and can download the files.<\/p>\n
<\/strong>Tech lead and full-stack developer, NRK<\/p>\nChallenges:<\/span><\/h2>\n
MASV Solutions:<\/span><\/h2>\n
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Who Is NRK?<\/h2>\n
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\ud83c\udfc6 NRK Highlights:<\/h3>\n
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The Challenge: Finding Stable, Fast File Transfer For a Variety of Broadcast Use Cases<\/h2>\n
Challenge #1: The need for fast, reliable large file transfer for real-time broadcast workflows<\/h3>\n
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Challenge #2: The need for easy integration with internal systems<\/h3>\n
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Challenge #3: The need for a simple yet powerful file-sharing portal<\/h3>\n
Challenge #4: The need for a cost-effective, simple way to onboard hundreds of users<\/h3>\n
The Solution: ‘MASV Was the Fastest’<\/h2>\n
Fast, reliable large file transfer for reporters in the field<\/h3>\n
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Easy-to-use tools and a robust API with rock-solid documentation<\/h3>\n
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Web-based, embeddable, dead-simple file sharing portals<\/h3>\n
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