[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”2%|20%|2%|20%|false|true” custom_padding_tablet=”4%|0%|4%|0%|true|true” custom_padding_phone=”6%|0%|6%|0%|true|true” border_color_top=”#e1e1e1″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”7b1bf5ad-cc2a-4448-981c-4963d88bd6e8″ custom_margin=”||||false|false” custom_padding=”0px||0px||false|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n
NAB Show 2025<\/a> is officially in the books \u2014 and MASV came home energized, inspired, and ready to take on what\u2019s next in file transfer and media workflows.<\/p>\n From new launches to shifting industry trends, here’s a look at what we saw over five incredible days.<\/p>\n [\/et_pb_text][et_pb_video src=”https:\/\/youtu.be\/fKQBbBdpY6E?si=gGdxLOZZceZhqYRa” _builder_version=”4.14.7″ _module_preset=”default” box_shadow_style=”preset2″ locked=”off” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_text_color=”#000000″ text_font_size=”26px” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”100%” custom_margin=”|-54px|0px||false|false” custom_padding=”0px|||0px|false|false” global_colors_info=”{}”]<\/p>\n Table of Contents<\/strong><\/p>\n<\/div>\n<\/div>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_text_color=”#000000″ text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_cta title=”Transfer Large File Fast and Reliably” button_url=”https:\/\/app.massive.io\/en\/signup” button_text=”Start for Free” module_class=”starttrial” _builder_version=”4.14.7″ _module_preset=”default” header_level=”h5″ header_font=”||||||||” header_font_size=”26px” header_line_height=”1.3em” body_line_height=”1.8em” background_color=”#202332″ use_background_color_gradient=”on” background_color_gradient_start=”#072231″ background_color_gradient_end=”#031119″ custom_button=”on” button_text_size=”18px” button_text_color=”#FFFFFF” button_bg_color=”#0472ef” button_bg_color_gradient_start=”#0472ef” button_bg_color_gradient_end=”#005dc6″ button_bg_color_gradient_direction=”90deg” button_border_width=”0px” button_font=”Roboto|700|||||||” button_custom_padding=”10px|42px|10px|42px|true|true” custom_margin=”||20px||false|false” link_option_url=”https:\/\/app.massive.io\/en\/signup” border_radii=”on|10px|10px|10px|10px” border_color_top=”#3d72e7″ border_color_left=”#3d72e7″ box_shadow_style=”preset2″ box_shadow_horizontal=”-13px” box_shadow_style_button=”preset1″ locked=”off” global_colors_info=”{}” button_border_width__hover_enabled=”on|hover” button_custom_padding__hover_enabled=”on|hover” button_custom_padding__hover=”|2em|||false|false” button_border_width__hover=”0px” button_bg_color__hover=”#005dc6″ button_bg_color__hover_enabled=”on|desktop”]<\/p>\n No more shipping hard drives \u2014 get MASV and send or receive terabytes of data from anywhere in the world, fast.\u00a0<\/p>\n [\/et_pb_cta][et_pb_code _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”2%|20%|2%|20%|false|true” custom_padding_tablet=”4%|0%|4%|0%|true|true” custom_padding_phone=”6%|0%|6%|0%|true|true” border_width_top=”1px” border_color_top=”#e1e1e1″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”7b1bf5ad-cc2a-4448-981c-4963d88bd6e8″ custom_margin=”||||false|false” custom_padding=”0px||||false|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”section-one” _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_text_color=”#000000″ text_line_height=”1.8em” header_2_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n We had a lot to show off at the booth this year, including:<\/p>\n If you couldn’t make it by our space, don’t worry \u2014 you can still book a custom demo<\/a> or start a free MASV account<\/a> and see everything in action.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/massive.io\/wp-content\/uploads\/2025\/04\/NAB-blog-image-1.png” alt=”Placeholder image” title_text=”NAB blog image 1″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”2%|20%|2%|20%|false|true” custom_padding_tablet=”4%|0%|4%|0%|true|true” custom_padding_phone=”6%|0%|6%|0%|true|true” border_width_top=”1px” border_color_top=”#e1e1e1″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”7b1bf5ad-cc2a-4448-981c-4963d88bd6e8″ custom_margin=”||||false|false” custom_padding=”0px||||false|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”section-two” _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_text_color=”#000000″ text_line_height=”1.8em” header_2_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n 1. People are re-evaluating their tech stacks<\/strong>. In a climate of economic uncertainty, budgets are under tighter scrutiny than ever. Teams are asking hard questions: Does this tool really deliver value? Is it simple to deploy? Is it worth the cost? At MASV, we believe reliability, transparency, flexible pricing, and ease of use are more important than ever \u2014 and it\u2019s clear we’re not alone.<\/p>\n 2. Speed is important, but reliability is critical<\/strong>. While speed still matters, what we heard loud and clear is that reliability is non-negotiable. Transfers need to work every time, with no failures, no drama, and no IT tickets. MASV\u2019s reliability-first approach stood out as a differentiator, and we\u2019re continuing to invest in it.<\/p>\n [\/et_pb_text][et_pb_text module_id=”physical” _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” header_4_text_color=”#444444″ background_color=”rgba(158,213,247,0.19)” custom_padding=”2%|3%|2%|3%|false|true” border_width_left=”5px” border_color_left=”#3d72e7″ global_colors_info=”{}”]<\/p>\n \ud83d\udca1 Go Deeper<\/strong>: Curiosity Stream Customer Story<\/a>\u00a0\u2014 \u201cEven in some of the most remote parts of the globe, MASV just works.”<\/p>\n [\/et_pb_text][et_pb_text module_id=”section-two” _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_text_color=”#000000″ text_line_height=”1.8em” header_2_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n 3. Hybrid workflows are the future<\/strong>. Last year, it was all about cloud first. This year, the spotlight is on hybrid setups<\/a> blending on-prem and cloud workflows. Why? Because cloud-only solutions have delivered their fair share of gotchas \u2014 including unexpected costs, surprise thresholds, and frustrating pricing models \u2014 especially for organizations without in-house cloud expertise.<\/p>\n With MASV\u2019s flexible architecture; clear, predictable pricing; and ability to integrate with cloud and connected on-prem storage<\/a> without granting direct storage access to collaborators, we\u2019re proud to be the antidote to those surprises.<\/p>\n 4. AI has shifted from buzzword to builder<\/strong>. AI talk at NAB focused less on hype and more on practical use cases<\/a> around speeding up content categorization, creation, and collaboration. Still early days, but the focus is shifting toward making creative teams’ lives easier, not replacing them.<\/p>\n 5. Content creation is exploding everywhere<\/strong>. From broadcasters to corporations spinning up internal studios and working with freelance content creators<\/a>, the need for efficient, scalable workflows is growing fast. Teams need tools that are easy to use, easy to integrate, and built to support distributed collaboration \u2014 exactly what MASV was built for.<\/p>\n 6. Efficiency and access rule post-production<\/strong>. Two big themes we kept hearing on the floor:<\/p>\n MASV continues to lead the way by helping teams send, receive, and organize massive files of any file type and size without friction \u2014 no matter where on Earth they\u2019re working from.<\/p>\n 7. Our t-shirts were a massive hit<\/strong>. Turns out, a good file transfer platform isn’t the only thing people love \u2014 our Massive F**cking Files t-shirts were a huge hit again this year! (We\u2019re not saying they were the hottest commodity on the NAB floor… but we’re also not not<\/em> saying that.)<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/massive.io\/wp-content\/uploads\/2025\/04\/NAB-blog-image-2.png” alt=”Placeholder image” title_text=”NAB blog image 2″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.14.7″ background_color=”#f5f5f5″ custom_margin=”||||false|false” custom_padding=”2%|20%|2%|20%|true|true” custom_padding_tablet=”4%|0%|4%|0%|true|true” custom_padding_phone=”6%|0%|6%|0%|true|true” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”7b1bf5ad-cc2a-4448-981c-4963d88bd6e8″ custom_margin=”||||false|false” custom_padding=”||||false|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”section-three” _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_text_color=”#000000″ text_line_height=”1.8em” header_2_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n Want an additional sneak peek at our time in Vegas? Check out our LinkedIn feed<\/a> for more images and videos of what was a truly monumental event (Warning: may include flashing lights, file transfer demos, and very caffeinated humans.)<\/p>\n\n
\ud83d\ude80 What MASV Brought to NAB Show 2025<\/h2>\n
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\ud83d\udd0e Key Trends We Saw on the Show Floor<\/h2>\n
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Our NAB Show 2025 Highlights<\/h2>\n