[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”2%|20%|2%|20%|true|true” custom_padding_tablet=”4%|0%|0%|0%|false|true” custom_padding_phone=”6%|0%|0%|0%|false|true” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”7b1bf5ad-cc2a-4448-981c-4963d88bd6e8″ custom_margin=”||||false|false” custom_padding=”0px||0px||false|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”physical” _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” header_4_text_color=”#444444″ background_color=”rgba(158,213,247,0.19)” custom_padding=”2%|3%|2%|3%|false|true” border_width_left=”5px” border_color_left=”#3d72e7″ global_colors_info=”{}”]<\/p>\n
This post was written in partnership with <\/span>Dan Muchmore<\/span><\/a> and <\/span>Nick Soper<\/span><\/a> from <\/span>Tyrell<\/span><\/a>, a leading provider of scalable broadcast solutions for cloud and experts in cloud broadcast workflows.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n The global live sports rights market is set to exceed $60 billion by 2024, prompting broadcasters to enhance their offerings with on-demand and live-streaming services.<\/p>\n To keep up with the escalating demand for live content, broadcasters need to be more adaptable, efficient, and agile. Rather than investing heavily in scaling existing on-premises workflows, migrating to the cloud offers a cost-effective and flexible solution<\/strong>.<\/p>\n In collaboration with Tyrell, this guide delves into the essentials of how to move your broadcast workflow to the cloud<\/strong>. It covers the migration process, the advantages of a cloud-based approach, and key best practices to avoid common pitfalls.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_text_color=”#000000″ text_font_size=”26px” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”100%” custom_margin=”|-54px|0px||false|false” custom_padding=”0px|||0px|false|false” global_colors_info=”{}”]<\/p>\n Table of Contents<\/strong><\/p>\n<\/div>\n<\/div>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_text_color=”#000000″ text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_cta title=”File Transfer for Cloud Broadcast” button_url=”https:\/\/app.massive.io\/en\/signup” button_text=”Try MASV for Free” module_class=”starttrial” _builder_version=”4.14.7″ _module_preset=”default” header_level=”h5″ header_font=”||||||||” header_font_size=”26px” header_line_height=”1.3em” body_line_height=”1.8em” background_color=”#202332″ use_background_color_gradient=”on” background_color_gradient_start=”#072231″ background_color_gradient_end=”#031119″ custom_button=”on” button_text_size=”18px” button_text_color=”#FFFFFF” button_bg_color=”#0472ef” button_bg_color_gradient_start=”#0472ef” button_bg_color_gradient_end=”#005dc6″ button_bg_color_gradient_direction=”90deg” button_border_width=”0px” button_font=”Roboto|700|||||||” button_custom_padding=”10px|42px|10px|42px|true|true” custom_margin=”||20px||false|false” link_option_url=”https:\/\/app.massive.io\/en\/signup” border_radii=”on|10px|10px|10px|10px” border_color_top=”#3d72e7″ border_color_left=”#3d72e7″ box_shadow_style=”preset2″ box_shadow_horizontal=”-13px” box_shadow_style_button=”preset1″ global_colors_info=”{}” button_border_width__hover_enabled=”on|hover” button_custom_padding__hover_enabled=”on|hover” button_custom_padding__hover=”|2em|||false|false” button_border_width__hover=”0px” button_bg_color__hover=”#005dc6″ button_bg_color__hover_enabled=”on|desktop”]<\/p>\n Send files of any size, as they’re recording, to S3-enabled buckets and remote teams.<\/p>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”2%|20%|2%|20%|false|true” custom_padding_tablet=”4%|0%|4%|0%|true|true” custom_padding_phone=”6%|0%|6%|0%|true|true” border_width_top=”1px” border_color_top=”#e1e1e1″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”7b1bf5ad-cc2a-4448-981c-4963d88bd6e8″ custom_margin=”||||false|false” custom_padding=”0px||0px||false|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”tv-broadcasting” _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_text_color=”#000000″ text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n Most broadcasters have plans to dip their toes into the cloud pool (if they haven\u2019t already). As mentioned up top, the market is expected to grow to $60 billion in 2024<\/a>. A recent Nevion survey of senior technology decision-makers in the broadcasting industry shows that while cloud adoption is a priority for only one-third of organizations, nearly 90% still intend to adopt cloud workflows<\/a> within the year.<\/p>\n Tellingly, nearly half indicated it would be their first foray into the cloud, with more than 80% indicating that the pandemic convinced them of the need for more cloud production tools.<\/p>\n The report also says broadcasters use cloud technologies the most often on:<\/p>\n At the same time, however, the survey also illustrated reservations among broadcasters regarding the cloud\u2019s suitability, including concerns about latency (45%) and security (40%). A further 39% indicated that internal resistance to change was another barrier to large-scale adoption<\/strong>.<\/p>\n Still, there\u2019s no arguing that cloud-based workflows have made serious inroads in the industry, with use cases as varied as live sports and events to over-the-top (OTT) platforms for streaming recorded content.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”2%|20%|2%|20%|false|true” custom_padding_tablet=”4%|0%|4%|0%|true|true” custom_padding_phone=”6%|0%|6%|0%|true|true” border_width_top=”1px” border_color_top=”#e1e1e1″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”7b1bf5ad-cc2a-4448-981c-4963d88bd6e8″ custom_margin=”||||false|false” custom_padding=”0px||0px||false|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”benefits” _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_text_color=”#000000″ text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n Cloud workflows offer several benefits for broadcasters. Here are some of the most significant:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” header_3_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n Cost savings are one of the most obvious benefits of moving workflows to the cloud. Traditional broadcasting is expensive:<\/p>\n One analyst estimated in 2018 that the NFL Network shells out around $1 million in production costs<\/span> for each televised game using traditional broadcast methods.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/massive.io\/wp-content\/uploads\/2023\/10\/Cost-Savings.jpg” alt=”Cost Savings” title_text=”Cost Savings” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” header_3_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n Source: TV News Check<\/a><\/p>\n Add to that the fact that margins on live sports broadcasts<\/a> are eroding \u2013 with broadcasters paying an average of 9% more each year for NBA rights, and 5% each year to show NFL games, for example \u2013 and the need to cut costs becomes imperative.<\/p>\n Usage-based cloud services can help broadcasters optimize costs by replacing expensive CAPEX (such as on-premises data storage) with smaller and more manageable OPEX costs. That way, you can move your media workflow to the cloud and only pay for what you need. Organizations can also use cloud tools to monitor ongoing costs and set cost thresholds in real-time.<\/p>\n Such a cost structure can be a huge bonus for broadcasters who have traditionally invested in expensive technology purchases, according to Nick Soper, Cloud Product Manager at media cloud consultancy Tyrell<\/strong>, in an interview with MASV<\/a>.<\/p>\n \u201cOutside of license fees, you\u2019re not paying for the technology when you don\u2019t use it,\u201d he says. \u201cYou turn it off and save money when you need to.\u201d<\/p>\n<\/blockquote>\n [\/et_pb_text][et_pb_image src=”https:\/\/massive.io\/wp-content\/uploads\/2023\/10\/Tyrell-cloud-logo.jpeg” alt=”Tyrell Cloud logo” title_text=”7900 TYR – Cloud Logo v2″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” header_3_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n Additionally, traditional workflows for digital distribution are no longer needed in the cloud. Broadcasters can transcode, encode, and perform other traditional production and distribution workflows<\/a> in the cloud instead of relying on programmers, local station groups, or distributors.<\/p>\n Other cost-related elements to keep in mind:<\/p>\n \u201c(Broadcasters new to cloud) will often experiment and try things themselves initially, but they usually get burned by cost,\u201d Soper says, \u201cafter leaving an EC2 instance on over the weekend, for example.\u201d<\/p>\n<\/blockquote>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ background_color=”#f2f4f9″ custom_padding=”3%|3%|3%|3%|true|true” global_colors_info=”{}”]<\/p>\n \ud83d\udca1 Read More<\/strong>: Top Virtual Workstations for Cloud Editing<\/a><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” header_3_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n Aside from cost, the biggest advantage to broadcasters \u2013 and organizations in most industries \u2013 is flexibility:<\/p>\n Soper says broadcasters can enjoy this kind of flexibility without compromising on quality. \u201cYou can get the same creative content from the cloud that you would do on-prem,\u201d he says. \u201cYou can build a deployment pipeline with a vision mixer with two mix effects buses, a character generator, or other processes. The vendors are available to deliver those products.\u201d<\/p>\n On-prem setups, on the other hand, are far less scalable or flexible.<\/p>\n \u201cWhen you go on prem, you’re making the largest of foundational footsteps in infrastructure \u2013 you\u2019re saying \u2018I will have this architecture for the next three, five, or 10 years,\u2019\u201d explains Tyrell Sales Director Dan Muchmore.<\/p>\n<\/blockquote>\n \u201cBut the problem with that is that if there are any changes to market requirements, you have to pivot around your technical choice. If there\u2019s any change to your customer base or your business, you have to pivot around that technical choice,\u201d he adds. \u201cAnd those lumpy decisions become big, big burdens within the business.\u201d<\/p>\n<\/blockquote>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” header_3_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n The flexibility mentioned above facilitates greater efficiencies by simplifying logistics, travel, and other issues that add complexity to live and other events. This speed helps broadcasters better capitalize on fast-moving live events, such as creating highlight packages during an ongoing broadcast.<\/p>\n Cloud workflows can also be configured to reside in the cloud, replicated, and set to not activate unless certain conditions are met via automation tools<\/a> \u2014 a potentially significant efficiency gain over traditional workflows.<\/p>\n For live broadcasts, Soper says organizations can create replicable deployment pipelines that can be switched on with the push of a button just before the next live event.<\/p>\n Cloud platforms also offer sophisticated analytics tools to help broadcasters better understand their audience and tailor content to specific viewer groups.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” header_3_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n Reliability is arguably the most critical aspect of broadcasting: Disappointing viewers with broken feeds or other production issues can lead to a lack of trust<\/span><\/strong>.<\/p>\n Cloud provider service-level agreements (SLAs) generally offer minimal downtime<\/a> and faster time to recovery in case of an outage \u2014 whether caused by malware, ransomware, extreme weather, or other factors \u2014 through replication, backups, and other means.<\/p>\n Partnering with a cloud provider also means it\u2019ll be their employees spending the most time on disaster recovery<\/a> (DR), not your own.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” header_3_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n It\u2019s widely acknowledged that unless you\u2019ve got the money and time to build the Fort Knox of data centers, the cloud is a safer and more secure<\/span> (when configured correctly) place to keep your data \u2014 especially when you use a well-known public cloud such as AWS or Google Cloud.<\/p>\n Cloud providers automatically update and patch their systems faster and more efficiently than any in-house team, while offering 24-7 protection via secure data centers, network segmentation, and automated protection against attempted incursions by bad actors.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ background_color=”#f2f4f9″ custom_padding=”3%|3%|3%|3%|true|true” global_colors_info=”{}”]<\/p>\n \ud83d\udca1 <\/strong>Read More:<\/strong> Go Anywhere, Aspera, and the Problem with Self-Hosted File Transfer<\/a><\/span><\/p>\n [\/et_pb_text][et_pb_cta title=”Transfer Broadcast Files With No Limitations” button_url=”https:\/\/app.massive.io\/en\/signup” button_text=”Try MASV for Free” module_class=”starttrial” _builder_version=”4.14.7″ _module_preset=”default” header_level=”h5″ header_font=”||||||||” header_font_size=”26px” header_line_height=”1.3em” body_line_height=”1.8em” background_color=”#202332″ use_background_color_gradient=”on” background_color_gradient_start=”#072231″ background_color_gradient_end=”#031119″ custom_button=”on” button_text_size=”18px” button_text_color=”#FFFFFF” button_bg_color=”#0472ef” button_bg_color_gradient_start=”#0472ef” button_bg_color_gradient_end=”#005dc6″ button_bg_color_gradient_direction=”90deg” button_border_width=”0px” button_font=”Roboto|700|||||||” button_custom_padding=”10px|42px|10px|42px|true|true” custom_margin=”||20px||false|false” link_option_url=”https:\/\/app.massive.io\/en\/signup” border_radii=”on|10px|10px|10px|10px” border_color_top=”#3d72e7″ border_color_left=”#3d72e7″ box_shadow_style=”preset2″ box_shadow_horizontal=”-13px” box_shadow_style_button=”preset1″ locked=”off” global_colors_info=”{}” button_border_width__hover_enabled=”on|hover” button_custom_padding__hover_enabled=”on|hover” button_custom_padding__hover=”|2em|||false|false” button_border_width__hover=”0px” button_bg_color__hover=”#005dc6″ button_bg_color__hover_enabled=”on|desktop”]<\/p>\n Secure, fast, and flexible media transfer that doesn’t break the bank.\u00a0<\/p>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”2%|20%|2%|20%|false|true” custom_padding_tablet=”4%|0%|4%|0%|true|true” custom_padding_phone=”6%|0%|6%|0%|true|true” border_width_top=”1px” border_color_top=”#e1e1e1″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”7b1bf5ad-cc2a-4448-981c-4963d88bd6e8″ custom_margin=”||||false|false” custom_padding=”0px||0px||false|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”explanation” _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_text_color=”#000000″ text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n These advantages signify the importance of cloud-based workflows for TV production going forward, with experts predicting that live and near-live sports, e-sports, entertainment, and enterprise<\/span> applications will lead cloud adoption.<\/p>\n But what does cloud-based broadcasting look like right now?<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/massive.io\/wp-content\/uploads\/2023\/10\/Understanding-Cloud-Based-Broadcasting.jpg” alt=”Understanding Cloud-Based Broadcasting” title_text=”Understanding Cloud-Based Broadcasting” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” header_3_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n Source: Seneca College<\/a><\/p>\n Cloud workflows are suitable for nearly every aspect of live production. This includes video editing, graphics and VFX<\/a>, communications, and talkback. Live broadcasts via the cloud can accommodate dozens of cameras with all feeds ingested and switched in the cloud, reach more people through over-the-top (OTT) TV services, and support expanded functionality such as generating sports data feeds in close to real-time.<\/p>\n The latter is especially important for broadcasters trying to reach and engage new and younger audiences, explains Tyrell\u2019s Muchmore.<\/p>\n \u201cMy kids watch live sport in a different way than I do \u2013 they’ve always got a device in their hand. Broadcasters need to engage with them on that device \u2013 but that tech is not a part of the traditional broadcasting infrastructure.\u201d<\/p>\n<\/blockquote>\n Some of the main areas in which broadcasters have begun to implement cloud technologies include:<\/p>\n Amazon divides the cloud broadcast distribution chain into four main pieces:<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”2%|20%|2%|20%|false|true” custom_padding_tablet=”4%|0%|4%|0%|true|true” custom_padding_phone=”6%|0%|6%|0%|true|true” border_width_top=”1px” border_color_top=”#e1e1e1″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”7b1bf5ad-cc2a-4448-981c-4963d88bd6e8″ custom_margin=”||||false|false” custom_padding=”0px||0px||false|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”cloud-migration” _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_text_color=”#000000″ text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n Thus far, many broadcasters\u2019 jump to the cloud has been largely piecemeal. Many traditional broadcasters employ fine-tuned, highly technical on-prem processes honed over decades and are sometimes reluctant to forego that in favor of the (relative) unknown \u2013 an understandable position.<\/p>\n Tyrell\u2019s Soper says an ongoing cloud skills shortage in the television industry certainly hasn\u2019t helped speed up the relatively slow pace of change.<\/p>\n \u201cThe engineers that live and breathe television are very talented and are able to overcome most technical hurdles,\u201d he explains. \u201cBut the cloud is a new landscape for them. Developing a pipeline for deployment of infrastructure as code is not something anybody would have done on-premises in a television environment.\u201d<\/p>\n<\/blockquote>\n Muchmore agrees, adding that such internal resistance can sometimes boil down to protectiveness of well established workflows.<\/p>\n \u201cIf I\u2019m an engineer that has spent 40 years honing my craft, my value is in delivering a project at the lowest cost by putting this kit in the rack and doing it on time,\u201d he says. \u201cIn that case I\u2019m not going to want to go to the cloud, because I can\u2019t present my value back to the business.\u201d<\/p>\n<\/blockquote>\n But as with most technology innovations, those who move to the cloud early will gain an inherent advantage over their on-prem rivals.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” header_3_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n The Society of Motion Picture and Television Engineers (SMPTE)\u2019s Michael Goldman says most organizations currently take a \u201clift-and-shift\u201d migration approach. \u201cThat means people are moving existing ground-based solutions into the cloud,\u201d he explains in NAB Amplify, adding that this approach isn\u2019t feasible in the long term.<\/p>\n \u201cIf you examine how a cloud-native service would be built, it would be radically different than the architectures you are seeing for these lift-and-shift kinds of things,\u201d he says. \u201cBut they are starting to realize their limitations, and the industry is starting to understand it needs to adapt.\u201d<\/p>\n<\/blockquote>\n Indeed, a lift-and-shift approach to migrating broadcast workflows to the cloud doesn\u2019t make a lot of sense, according to TAG Video Systems\u2019 Peter Whelan in this YouTube video<\/a>. That\u2019s because, he says, \u201cthe goal of cloud is to automate everything and make things as touchless as possible.<\/p>\n \u201cSo much of (broadcasting) is constrained by the limitations of technology we\u2019ve used since the 1960s and 1970s,\u201d he says. \u201cToday\u2019s production switcher just looks like a bigger version of a 1960s production switcher in some ways. And I think there\u2019s room to really rethink how we get content from the cameras to the consumer.\u201d<\/p>\n<\/blockquote>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” header_3_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n He adds that re-engineering a playout workflow in the cloud, for example, can save 95% of the costs of a lift-and-shift approach.<\/p>\n To help facilitate this adaptation, organizations such as SMPTE formed a working group<\/a> last year to \u201cdiscuss challenges in the transition to the cloud\u201d and develop best practices for migrating to and working in the cloud.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” header_3_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n Both Muchmore and Soper agree that traditional broadcasters with established workflows typically try to initially move \u201clow-hanging fruit\u201d \u2013 such as their archive and backup functionality \u2013 to keep things simple and build their confidence operating in the cloud.<\/p>\n But Soper says that, over the past few years, broadcasting engineers have begun to come around to cloud-native workflows. \u201cPeople are slowly learning the new techniques,\u201d he says. \u201cSome of these techniques have been standard in other industries for the past decade, but they\u2019re new in the media sector.\u201d<\/p>\n He adds that most broadcasters are open to altering their workflows for greater efficiency<\/strong> once they\u2019ve made the jump. \u201cAnd they can then scope in other areas of the business that can benefit from cloud workflows.\u201d<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”2%|20%|2%|20%|false|true” custom_padding_tablet=”4%|0%|4%|0%|true|true” custom_padding_phone=”6%|0%|6%|0%|true|true” border_width_top=”1px” border_color_top=”#e1e1e1″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”7b1bf5ad-cc2a-4448-981c-4963d88bd6e8″ custom_margin=”||||false|false” custom_padding=”0px||0px||false|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”live-broadcasting” _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_text_color=”#000000″ text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n Achieving broadcast-quality video through the cloud is one of the most challenging elements of the cloud live broadcast workflow, mainly because it\u2019s historically been difficult to replicate on-prem video latency and quality.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/massive.io\/wp-content\/uploads\/2023\/10\/Tackling-Live-Broadcasting-in-the-Cloud.jpg” alt=”Tackling Live Broadcasting in the Cloud” title_text=”Tackling Live Broadcasting in the Cloud” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” header_3_text_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Source: IBM Video<\/a><\/p>\n But new technology such as real-time encoders, machine learning-based processing techniques, and cloud file transfer that can handle extremely heavy media files has helped organizations migrate live broadcast<\/a> workflows to the cloud.<\/p>\n Soper says one of the big challenges of live broadcasting in the cloud is getting enough on-site \u201cfirst mile\u201d bandwidth to move heavy files at speeds required for live broadcasting \u2013 a big reason bonded internet connections<\/a> are so popular in a live workflow.<\/p>\n \u201cBecause you\u2019ve got to factor in the downstream users \u2013 the recipients of those files,\u201d he says, adding that a 50Mbps connection is relatively standard for most live sports and news broadcasts.<\/p>\n \u201cAre the files going straight into a transcode process, hands off, to be delivered to a social media endpoint? Or is it going into an edit bay to be reused for a sports highlights package and a piece of premium content on a mainstream channel? It’s largely about understanding the user story of the media flow.\u201d<\/p>\n<\/blockquote>\n According to TAG’s Whelan, the key to building high-performing live broadcast workflows is to build repeatable workflows in the cloud that can be snapshotted and deployed whenever you need them. At any rate, he says, it\u2019s a much easier and less expensive approach than standing up an expensive production truck and running it for days on end.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”2%|20%|2%|20%|false|true” custom_padding_tablet=”4%|0%|4%|0%|true|true” custom_padding_phone=”6%|0%|6%|0%|true|true” border_width_top=”1px” border_color_top=”#e1e1e1″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”7b1bf5ad-cc2a-4448-981c-4963d88bd6e8″ custom_margin=”||||false|false” custom_padding=”0px||0px||false|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”planning-cloud-migration” _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_text_color=”#000000″ text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n There are several things broadcasters and live streamers must remember when migrating workflows from on-premises to the cloud. One of the most notable is whether to go with a major public cloud provider or build your own private cloud.<\/p>\n Some organizations don\u2019t want to cede a foundational part of their infrastructure to a third party. Others prefer a hybrid cloud approach. But the comparative ease of implementing and using a public cloud compared to building and maintaining your own private cloud is so compelling that it\u2019s the most common choice by far.<\/p>\n Soper says Tyrell prefers AWS because of its relatively long history working with media workflows and because it\u2019s easier to find the skill sets required for AWS on the open market.<\/p>\n But no broadcaster is identical regarding legacy infrastructure, cloud maturity, target markets, and competitive advantages. That\u2019s why no two cloud migrations are the same. Every broadcaster must assess their current setup and decide which workflows make the most sense to migrate.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/massive.io\/wp-content\/uploads\/2023\/10\/Planning-Your-Cloud-Migration-Things-to-Keep-in-Mind.jpg” alt=”Planning Your Cloud Migration Things to Keep in Mind” title_text=”Planning Your Cloud Migration Things to Keep in Mind” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” header_3_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n Source: Medium<\/a><\/p>\n Tyrell\u2019s Muchmore says newer companies sometimes have an advantage in this regard.<\/p>\n \u201cA lot of companies who are new to media don’t have any infrastructure,\u201d he explains, \u201cso for them moving to cloud is nice and easy. But if you’re a more established business you’ve got more financial considerations, including the writedown of the CAPEX you made years prior.\u201d<\/p>\n<\/blockquote>\n Here\u2019s a list of things to keep in mind when pondering whether to move your workflow to the cloud:<\/p>\n It can also illustrate which parts of your workflow can be migrated to the cloud with the least disruption and most benefit.<\/p>\n Once broadcasters have determined their level of cloud maturity and identified which areas to migrate to the cloud first, they can engage a cloud migration consultant such as Tyrell to help simplify the process.<\/p>\n Tyrell\u2019s Muchmore says his company helps broadcasters take advantage of the cloud\u2019s massive opportunity without them needing to learn a whole new suite of skills or spend hordes of cash hiring cloud engineers.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.14.7″ background_color=”#f5f5f5″ custom_margin=”||||false|false” custom_padding=”2%|20%|2%|20%|true|true” custom_padding_tablet=”4%|0%|4%|0%|true|true” custom_padding_phone=”6%|0%|6%|0%|true|true” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”7b1bf5ad-cc2a-4448-981c-4963d88bd6e8″ custom_margin=”||||false|false” custom_padding=”||||true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”future” _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_text_color=”#000000″ text_line_height=”1.8em” header_2_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n Competitive reasons, cost, and efficiency pressures will no doubt dictate that every broadcaster will eventually move to the cloud. The good news is that as new tools become available, cloud migration has become much less demanding for broadcasters \u2013 even those without cloud experience.<\/p>\n Tools like MASV and Tyrell abstract the complexity of cloud migration<\/strong>, helping legacy broadcasters migrate their workflow to the cloud.<\/p>\n To learn more, sign-up for MASV for free<\/a> today and get free monthly transfer credits to test your next cloud-based TV broadcast workflow \u2014 and reach out to Tyrell<\/a> to book a demo and begin your cloud migration journey.<\/p>\n [\/et_pb_text][et_pb_cta title=”Build End-to-End Cloud Workflows” button_url=”https:\/\/app.massive.io\/en\/signup” button_text=”Sign-Up for Free” module_class=”starttrial” _builder_version=”4.14.7″ _module_preset=”default” header_level=”h5″ header_font=”||||||||” header_font_size=”26px” header_line_height=”1.3em” body_line_height=”1.8em” background_color=”#202332″ use_background_color_gradient=”on” background_color_gradient_start=”#072231″ background_color_gradient_end=”#031119″ custom_button=”on” button_text_size=”18px” button_text_color=”#FFFFFF” button_bg_color=”#0472ef” button_bg_color_gradient_start=”#0472ef” button_bg_color_gradient_end=”#005dc6″ button_bg_color_gradient_direction=”90deg” button_border_width=”0px” button_font=”Roboto|700|||||||” button_custom_padding=”10px|42px|10px|42px|true|true” custom_margin=”||20px||false|false” link_option_url=”https:\/\/app.massive.io\/en\/signup” border_radii=”on|10px|10px|10px|10px” border_color_top=”#3d72e7″ border_color_left=”#3d72e7″ box_shadow_style=”preset2″ box_shadow_horizontal=”-13px” box_shadow_style_button=”preset1″ locked=”off” global_colors_info=”{}” button_border_width__hover_enabled=”on|hover” button_custom_padding__hover_enabled=”on|hover” button_custom_padding__hover=”|2em|||false|false” button_border_width__hover=”0px” button_bg_color__hover=”#005dc6″ button_bg_color__hover_enabled=”on|desktop”]<\/p>\n MASV integrates with cloud-based media management and storage tools for seamless cloud workflows.<\/p>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Anstatt viel Geld in die Skalierung eines bestehenden On-Premise-Workflows zu investieren, sollten Sendeanstalten ihren Workflow am besten in die Cloud migrieren, um Flexibilit\u00e4t bei geringeren Kosten zu erreichen.<\/p>","protected":false},"author":11,"featured_media":122727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[364],"tags":[],"class_list":["post-120685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-workflow"],"acf":[],"_links":{"self":[{"href":"https:\/\/massive.io\/de\/wp-json\/wp\/v2\/posts\/120685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/massive.io\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/massive.io\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/massive.io\/de\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/massive.io\/de\/wp-json\/wp\/v2\/comments?post=120685"}],"version-history":[{"count":0,"href":"https:\/\/massive.io\/de\/wp-json\/wp\/v2\/posts\/120685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/massive.io\/de\/wp-json\/wp\/v2\/media\/122727"}],"wp:attachment":[{"href":"https:\/\/massive.io\/de\/wp-json\/wp\/v2\/media?parent=120685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/massive.io\/de\/wp-json\/wp\/v2\/categories?post=120685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/massive.io\/de\/wp-json\/wp\/v2\/tags?post=120685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
The State of Cloud-Based TV Broadcasting<\/h2>\n
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The Benefits of Cloud-Based Broadcast Workflows<\/h2>\n
Cost Savings<\/h3>\n
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Flexibility<\/h3>\n
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Efficiency and Speed<\/h3>\n
Reliability<\/h3>\n
Security<\/h3>\n
Understanding Cloud-Based Broadcasting<\/h2>\n
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How to Approach Cloud Migration?<\/h2>\n
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\u2018Lift-and-Shift\u2019 vs. Cloud Native<\/h3>\n
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Focusing on the \u2018Low-Hanging Fruit\u2019<\/h3>\n
Tackling Live Broadcasting in the Cloud<\/h2>\n
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Planning Your Cloud Migration: Things to Keep in Mind<\/h2>\n
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The Future of Cloud-Based Broadcast Workflows<\/h2>\n
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